Estepona is is one of the few coastal towns that has succeeded in maintaining its pueblo charm and character, despite the onslaught of tourism. Notwithstanding, all the tourist facilities are here, including hotels, restaurants, leisure and cultural activities, and shops. The numerous street cafes and tapas bars still serve traditional Spanish delicacies and the steep, cobbled, narrow streets seem more suited to horses than cars

. Estepona has a huge array of small local shops offering locally made produce and goods. In the main town centre there are a number of boutiques offering contemporary international clothing brands and other goods