Listing rentals multiple Web sites

Benefits to listing on more than one web site include:

• Attracting different audiences – There are obvious differences between the look, feel and navigation of various vacation rental web sites. Some clients love a certain web site while others might find the same site difficult to navigate.

• Additional exposure for your property – Each web site attracts different types of web site users. Advertising your property on various web sites will maximize your exposure and increase the opportunity for more bookings.

• Different features – No two web sites are exactly alike. Different web sites offer different features beneficial to both the owners and clients. While one site may list thousands of properties in a particular geographical region on one site, another site may only have a few homes. While some clients like web sites that offer more choices; others may get overwhelmed and prefer fewer choices.

• Cost vs. Return – In the property rental business, advertising is cheap; the average rental property owner spends only 2-10% of their gross rental revenues on advertising. In many other industries, 10-20% of the gross revenues are spent on advertising. The additional bookings you will receive when you list your property on more web sites usually outweigh the costs.